Conversion API(CAPI)

 

What Is CAPI? 

The Conversions API is designed to create a direct connection between your marketing data and the systems which help optimize ad targeting, decrease cost per action and measure results across Meta technologies.

What is the difference between conversion API and pixel?

“The pixel lets you share web events from a web browser, while the conversions API lets you share web events directly from your server.”

Why do we need conversion API?

The Conversions API can help you better measure ad performance and attribution across your customer's full journey, from discovery to conversion. This helps you better understand how digital advertising affects both online and offline results. Reduce your cost per action as a result of increased event matching.

What are the three types of conversion?

The possible types of conversion are standard conversion, no conversion, and user-defined nonstandard conversion. This applies to: Single-byte character sets (SBCS) Graphic or double-byte character sets (DBCS)

What is the purpose of conversion?

Conversions allow businesses to differentiate between visitors who are interested in their products and those who are not; a visitor who performs the desired action turns into a lead. Conversions can also help businesses identify problems with their website or marketing funnels.