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What does Google Ads conversions mean?
An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Why is it important to track conversions in Google Ads?
It's important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business. Conversion tracking can also help identify which ads, listings and keywords are most successful for your business.
What is the purpose of conversion tracking?
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads – whether they purchased a product, signed up for your newsletter, called your business or downloaded your app.
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